Internet Marketing

No one can deny that you need traffic to your website in order to succeed online. And the best kind of traffic is free traffic. And where’s the best place to get free traffic? Google and other search engines.

How does Google give out free traffic?

This is something you’ve experienced first hand countless times. You go to Google. Enter the words you’re interested in. Then you click on one of the pages that in displayed. That website owner has just enjoyed the benefit of free traffic. We will be discussing here how to get website traffic to you for free.

If you’re like most people you only click links on the first page or two. Actually, almost 100% of the free traffic goes to this first page of results. And what’s more, the first 3 get over 70% of the clicks.

So to get any significant amount of free traffic from Google, you really need to be on the first page. And this means Google needs to “rank” you as a top 10 result. Which brings up..

What is SEO?

Search Engine Optimization means that Google thinks your site matches what people are typing into their search box. The intricate formula Google uses to figure this out is really only known by Google. However, we do know a few things that count.

Getting indexed

Before you can get ranked, Google has to first know your site exists. This is known as being “indexed.” What this means is that Google visits your site and records information about it in their database.

To get indexed, you have to help Google find your site. Links from other sites are the easiest way to accomplish this. Because Google already knows about these sites, it will follow the new links to you.

A couple of great places to do this are in your Twitter or Facebook profiles. Google visits these sites many times every day. So any new links will be followed right away.

Gaining ranking

Once you have been indexed, you will start working on increasing your rank. Due to the massive size of the Google database – literally billions of pages – just getting indexed doesn’t do much for you.

Here’s what’s important in ranking:

• Content
• Links
• Activity

Content strategies

This is the SEO you do on your site itself. And it means that the content on your page matches the keywords you’re targeting. The topic of this article is clearly SEO. One way Google figures this out is from the fact that it contains the term SEO. And another way this is determined is by the other related phrases like traffic generation that are also in the article.

You also need to make sure the title tags, outbound links and the domain itself match the topic of the page. These all play a part in helping Google determine what your website is about.

Link juice

The next thing to consider is your links. The links coming in and the links going out are included in this. You want to make sure you have more inbound links than outbound links. The more inbound links you have the better your ranking will be.

One great way to get lots of inbound links is through web 2.0 sites. To use this technique you write articles related to the topic of your websites. You have to also write several different versions of your articles. And post unique versions to lots of websites that accept articles. The more sites you can do this for, the more links you’ll get back.

Make your site active

Finally, we know that Google gives you credit for the activity on your site. Static pages that just sit may rank at first, but will fall off over time. Google expects you to be updating your site regularly. You can do this with RSS feeds and news posts.

But the best way is with active discussions on your page itself. This means you need to get real live people to your site, as well. Online forums are simple source of real live visitors.

Set up forum profiles with the ones related to your website. Visit often and make posts. Then put a link to your site in your profile. This will get your more inbound links. And it will also get real visitors to your site.

Conclusion

It’s important that you do everything listed here. Unfortunately, rewriting your articles again and again. Creating profiles on a ton of forums. And posting your articles and comments takes a lot of time. Which means you probably won’t end up doing it.

However, rank builder software exists. And it automates everything we’ve just talked about. So the best thing you can do is to automate this process. And then you’re sure to get it done. By taking these steps you practically ensure you’ll get free traffic from Google.

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