Are you an online business owner and
click spamming suddenly your click volume in PPC campaign? You’re spending lots of money on PPC campaign but still not enough conversion? The reason for both problems is same – the reason is – “click fraud”.
Now the question is – what is click fraud and who is performing such kind of malicious activities? Well, the answer is – click fraud is an
online marketing scam, where malicious programmers, your competitors or advertisement publishers generate fake clicks on your advertisement and for that you’ve to pay lots of money to publishers.
Due to the booming global economy, huge amounts of money involved with online marketing. That is why some malicious publishers and programmers ethically earning money and exploit the PPC campaigns. A recent survey shows in the year 2010, online marketers already spend $29 billion dollars in united states and the scenario is – the amount is now increased almost 50% or more. This is the major factorbehind the click fraud.
However, being a
small business owner, you’ve created your website and start advertising, but surprisingly you’ve noticed that your CTR (Click Through Rate) suddenly increased but the conversion ration is not enough? What next? Well, this is the primary sign of click fraud and this is the time to take down the malicious activity.
Usually, the contextual advertisement networks like – Google
AdWords and Yahoo! Also have their internal click fraud detection system to protect their customers, but they also keep 2% of the total CTR as a fraud click! But if you have high competition keyword and spend lots of money on it, then 2% really make sense! You must prevent them and save your hard earned money!Every contextual advertisement network like Google
AdWords and Yahoo have their own click fraud detection system, still its take place. Surprisingly, the advertisement publishers like – Google AdWords also count 2% of fraud click on their CRT ratio! What happen if you’re going to promote your business with high competition keyword with high payout? 2% really make sense at that point! That is why, it is very much important that, you must take the countermeasures.
Eventually, being a
small business owner, it is your duty to know the basics of click fraud are related countermeasures to protect your business from competitors and malicious programmers and publishers. Hopefully, the best way to shape up the entire process is – analyze your current CTR and then compare the conversion with it. The next step is to identify the fraudulent location and restrict them to do so.
If you’re already well acquainted with CTR and conversion analysis, then you can use the
Internet marketing analysis tool to go through the problems. There are lots of Internet marketing tool available over the Internet, you can easily locate them by using any major search engines like – Google or Yahoo! But they aren’t free and need monthly subscription fee or a single time fee for a certain period. However, it is suggested that, you must do a short research before going for an Internet marketing tool.
Finally, if you’re an experienced Webmaster, then
Click fraud you can take help from several online marketing analysis tools to prevent click spamming. There are several online tools available over the Internet. But remember, they aren’t free and those services are paid service; that means you’ve to pay monthly subscription fees or a single time fee to use their services.
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